From below you can tell the different between the three google referrer urls on the customer records marketing tab (organic search, ppc, and google feeds)
FROM ORGANIC SEARCHES
http://www.google.com/url?
FROM PAID SEARCH ADS
http://www.googleadservices.com/pagead/aclk?
FROM GOOGLE FEEDS
http://www.google.com/aclk?sa=
Unfortunately, Referrer Reports in NetSuite do not includes the full url…so we can tell that 4 orders this month came from googleadservices.co (ppc) and 46 came from google (can’t seem to break down search and product feeds though on this report but can tell from the /aclk? On the sales order to gauge the effectiveness of google products)
This is a Referrer Report from NetSuite for December 2012 (so far)
Referrer Number of Unique Customers
ask.com 1
biggreenpurse.com 1
doubleclick.net 1
fuel-storage.com 1
yahoo.net 1
verizon.com 1
ehow.com 1
live.com 1
mywebsearch.com 2
googleadservices.com 4
paypal.com 7
yahoo.com 8
bing.com 10
interstateproducts.com 32
google.com 46
Total 117
